Pay Per Click Advertising
Pay-Per-Click advertising is the buying of advetising space on the search engines to promote your web site or product. The ads structure consists of a compelling title, a few words of descriptive text, and the product or web site URL. The advertisiment then links to your web site or product web page so you can track the Click Through Rate (CTR) and your Return on Investment (ROI). Advertisers typically bid on keyword phrases relevant to their target market when they are advertising with search engines. Conversely, most content sites commonly charge a fixed price per click rather than use a bidding system. Web sites and search engine charge on cost-per-click (CPC) basis. A web site that uses pay-per-click ads will display a relevant advert when a keyword query matches an advertiser's keyword list. Some web sites and search engines sell contextual ads. These ads only display when the web site displays similar and relevant content.
Pay-Per-Click advertising is a useful tactical means to boost your web site traffic. It allows one to buy the traffic based on relevancy or keyword phrases. This inbound web site traffic assists in driving short-term targeted traffic to your web site, usually at a profitable price point. By using PPC, you can get your web site displayed on page one of the search engine results, even if your page would naturally only display on page 29 of the search engine results. In essence, you are buying placement on the search engines
Want to know more about Pay-per-click advertising and getting your web site to show on page one of the search engines? Contact Us today to show you how we can improve your web site traffic results.
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