Firebird Marketing

• Home
• Internet Marketing
  • SEO
  • PPC
  • Banner Advertising
  • Link Building
• Social Media
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
• Location-Based Marketing
  • FourSquare
  • Yelp
  • FaceBook Places
  • Google Places
• Blog
• About
• Contact

Banner Advertising

Banner advertising is the buying of advetising space on various web sites to promote your web site or product. The ads structure consists of a graphic image (a banner ad) that promotes your web site with a call to action. The advert has a link to your web site so you can track the click-throughs via a click-thru-rate (CTR). You can also track your Return on Investment (ROI) by measuring your ad spend against the additional revenue generated in sold goods. You can purchase banner ads on a cost-per-click (CPC) or a cost-per-impression basis, depending on what advertising network you are working with. Cost-per-click banner advertising is sometimes purchased on a cost-per-thousand (CPM) impressions basis, meaning you are charged per one-thousand times your ad has been displayed, even if someone didn't click on it. Of course cost-per-click is also a popular way to buy advertising, meaning that you pay based upon how many people have clicked on your advertising banner. When working with an advertising banner network, you'll need to figure out the profile of your potential customer and what topics you want to target on the various web sites you are going to display your ads on. This will help determine the potential costs of the advertising and how relevant it will be, thus affecting the outcome of your advertising efforts.

Banner advertising is a useful tactical means to boost your web site traffic. It allows one to buy the traffic based on the relevancy or content of the web site you are advertising upon. By targeting specific web site to advertise on, you can target your most likely customers and draw them to you own web site.

Banner advertising also incorporates Retargeting. Retargeting uses cookies to track when you've visitied a given web site. Then, when you visit another web site, say like Yahoo, Retargeting will display a banner ad of the previous web site you visited. The educational institutions use Retargeting to drip feed their message for "Admissions" to people that have previously visited the eduaaction instituions web site. The conversion rate is higher since you have someone that has previously shown an interest by visiting your web site.

Want to know more about banner advertising and getting better web site traffic? Contact Us today to show you how we can improve your web site traffic results.